Learn how Provider Marketing partnerships with providers and medical groups drive Medicare referrals and long‑term retention. In this session, you’ll explore how to start effective provider outreach, what value agents can bring to medical offices and groups, proven in‑office engagement tactics, and practical ways to measure success.
 
Anna Patrick, Vice President of Sales Enablement & Technology Adoption, sits down with Jo Nelson, Vice President of Sales at Applied General Agency (AGA), an Integrity Partner, to share real‑world insights and proven strategies. Jo brings a strong track record of helping agencies and agents successfully implement Provider Marketing programs that strengthen relationships, increase referrals, and support sustainable growth.