Join Integrity Health and Deft Research for a timely look at the market signals shaping this year’s Annual Enrollment Period. Featuring insights from Deft Research’s latest AEP Signals and Readiness Study, this session will help agents understand what Medicare consumers are thinking, what frustrations may drive shopping behavior, and why more seniors may seek agent guidance this year.

Together, we’ll also discuss what consumers value most in their agent relationships, how post-enrollment engagement can improve retention and referrals, and how agents can strengthen client relationships through broader protection conversations. Most importantly, this session will connect these market signals to practical actions agents can take now so they can enter AEP prepared, confident, and ready to deliver value when consumers need them most.